Have you ever searched for a new home and despaired at the uninspiring photos you found on property websites? It can be enough to put you off house shopping. We all need a bit of help imagining what a space could be, rather than than what we see on first glance. Enter Fantastic Frank.
Fantastic Frank is a Swedish estate agency. This is how they approach selling the homes on their books.
We are changing the world of real estate brokerage by taking a novel approach to the game. Besides recruiting the most competent and ambitious real estate agents we can find in Stockholm – our skilled marketing team beat the competition by having a 50% higher viewing rate* of the properties than other brokers in Stockholm. One key to this is that our photographers and interior stylists treat each and every home like a sleeping beauty…
We hire photographers and stylists from the high-gloss industries, like interior design, fashion and architecture, to make every home look stylish and inviting. The result are photographs that don’t seem out of place in the pages of the best interior design magazines – as a matter of fact our images finds its way there pretty much all the time.
Our philosophy is based on a simple axiom: we’re not interested in creating something that the majority of buyers are going to like. We’re interested in creating something that at least one person is going to positively LOVE because at the end of the day, a house or apartment can only have one owner. Our job therefore, is to find that one person and seduce them!
What a novel idea. Business opportunity, anyone?