For those people who monetize websites, you’ll know that traffic is key. However, traffic alone is not enough, an understanding of your traffic is vital in order to position your visitors correctly.
Page CTR stands for Click Through Ratio, it’s the ratio of Adsense clicks versus the number of visitors on your blog. Naturally, the higher your CTR is, the more your traffic is converting into revenue and it’s this ROI, which is important.
Before you rush away to increase your CTR, just remember that a high CTR is not everything, you need the traffic too!
Below is an example of one of my websites, where I’ve spent a huge amount of time carefully studying my vistors and position my Adsense adverts correctly and effectively:
The idea now, would be to work soley on the amount of traffic the website gets. If I can maintain the CTR and double my traffic, I would see my earnings double – sounds easy doesn’t it ;)
Side Note: Remember, when your visitors click on your Adsense adverts, they leave your site and might never come back!
Very impressive Chris. I do sometimes wonder whether Google thinks that there is click fraud going on when they see such high click through rates. You last point is also a good one – the times I have spotted high CTRs, the first thing I wonder about is whether I have given viewers what they want.
The only time I get this type of CTR is on a few domains that I’m squatting, err, I mean waiting to develop. Usually it’s a case of the visitor coming to my site and not finding what they expected to find and then clicking on the most promising Google Ad or Google Link unit with the hope of being taken to where they originally wanted to go.
Registering domains with common typos could pull in these types of CTR. I wonder how many different ways one can misspell “OUTsurance”
South African – You raise such a lovely point, what you want to do, is push the users that have just stumbled across your site in two directions, one direction would be to convert them into loyal readers, who return often and the other is to push those you most probably won’t stick around onto your adverts and rather lose them with a ROI :)
Russell – ‘Waiting to develop’, that’s always the case, there’s no such thing as just squatting ;) What you say about clicking a link and going where they actually want to go.. precisely!
Lol, yes, domain names with errors and spelling mistakes are good ones, however, to be honest, my revenue comes from established sites – not one of them, which add to my monthly revenue is a squatted site or a mispelt site – so that says a lot.