How to become a Google AdWords certified Individual

According to the Google advice the following is all you need to do in order to become a Google Adwords Certified Individual:

- Accept the rules of use. These basically say things like “don’t be evil” but in a few more words.
- Manage at least one Adwords account in an MCC (my client center) for 90 days.
- Have a total spend of at least $1000 (or equivalent local currency) in your MCC during the 90 day period.
- Pass the exam.

For most people, the exam is the main focus of the certification. It costs $50 each time you take the exam and I think you can take it as much as you like. Everyone at Distilled who’s taken the exam has passed first time and this shouldn’t pose much of a problem so long as you’re familiar with Adwords and have studied the lessons. It’s worth noting that you should take a look at the lessons even if you’re familiar with Adwords since they can cover things such as invoicing as well as questions about the whole spectrum of ads – from search ads to content network and banner ads. Make sure you’re familiar with the whole system, not just the stuff you use every day.

The format for the exam is 100 questions in 90 mins and you need at least 75% to pass.

The benefits of being an adwords certified individual is that you get a funky badge like this:

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