A Google Adwords Certified Company is basically a company which contains a few certified individuals and has a much higher total spend in the MCC, here’s the requirements from Google:
- Have a billing and mailing address in one of these countries
- Employ at least two individuals who are qualified individuals (see above) – note that they need to be qualified with the same MCC.
- ave a minimum spend defined by the country you’re in (see here for a list) – in the US and the UK the required spend over a 90 period for the MCC is $100,000.
The major hurdle to becoming a qualified company is the spend in the MCC which is a lot bigger than for qualified individuals. Not only must you have this spend but you need to keep that level of spend over any 90-day period which can be tricky as clients come and go, especially if you’re running seasonal campaigns.
The benefits are very similar to above, you get an updated badge like this:
Click here to read about being a Certified Google Adwords Individual.
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