Here’s an interesting article about Google’s YouTube looking into advertising it’s professional videos offline on buses!
“Like many successful web phenomena, YouTube has grown through word of mouth, building its following on the back of bored office workers circulating clips of sneezing pandas or the latest creatively subtitled version of Adolf Hitler’s rants in the film Downfall.
But now the Google-owned video site is going down an altogether more conventional route to promote its cornucopia of content with its first traditional advertising campaign in the UK.
YouTube wants to draw attention to large array of professionally produced full-length programmes that can be viewed – all perfectly legally, with the consent of rights owners – on its site for free, with advertising.” ~ Guardian
Very interesting to see Google making this move, this is a space worth watching as all of us web junkies could really learn a lot from this!
