I was super happy to hear that ghd chose Katy Perry as the new face of the brand. I think she is a perfect choice, as she always tries so many different hairstyles. Here is the press release with all the details:
7 March 2011: This week, world leading professional hair styling brand ghd announces the signing of music sensation Katy Perry as the new face of the brand. Working in close collaboration with indisputably one of the most talented women in music today, the association will kick off over the next few months with an exciting new multimedia global brand campaign recently shot by world renowned photographer David LaChapelle.
”Katy is the epitome of modern fashion and styling. Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies ghd’s spirit of female transformation and empowerment, as she is recognised as a cutting edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for ghd,” says Paul Stoneham, Chief Executive Officer, ghd.
“I’m so excited to be working with ghd, especially using their tools on my California Dreams Tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that. I’m very excited to reveal the styles I did with legendary David LaChapelle in the upcoming ghd campaign. Keep your eyes peeled for it!” shares Perry in regards to the announcement.
Rounding out the partnership, ghd has signed to become an International Tour Sponsor for Perry’s forthcoming “California Dreams 2011” tour, and plans to involve its talented professional hair stylist ambassadors in concert-related events throughout the world.