Diesel have been known to do some weird and wonderful things when it comes to marketing and a lot of the time it’s not everyone’s cuppa tea, but you can still admire the innovation behind it.
Well, Diesel’s done it again and this time they’ve rolled out an interesting application for Mac and PC, which basically turns your Facebook into a Excel Spreadsheet, basically for those who are in an office that desperately need to check their wall or send a message, but don’t want to be seen on Facebook.
The application’s called Be Stupid At Work and it’s quite a laugh. Shame, poor corporates ;)
So anyway, I had to download a copy and take a look for myself and it’s actually rather impressive, here’s a screen shot of the spreadsheet once I’d connected my account:
Click to enlarge
Very interesting to see such a large company’s SM strategy, thanks for sharing
My pleasure Sydney, I love these campaigns, create inspiration for the SMME’s who are trying to conquer niches and don’t have the weeks to conceptualize.