Yesterday I wrote a post on SA’s Digital Agencies & Their Facebook Timelines – at the time I wanted to do a post on SA’s Digital Agencies & Their Google+ Pages, but wasn’t able to simply because so few agencies have taken the time to create a Google+ Page, which blows my mind away and I’m going to tell you why, but before I do, I want to have a quick look at yesterday’s post in relation to Google+.
It’s somewhat upsetting to see that of all the agencies listed yesterday, only 7 are on Google+ of which only 3 are actually doing anything there.
I love South Africa and am an eternal optimist, but when it comes to Digital Marketing and similar, we’re quite far behind the International market. International agencies have burst onto the Google+ scene for one simple reason: Google owns it.
Think about it:
- Where does everyone search? Google.
- Does Google take real-time search seriously? Yes.
- Does Google own Google+? Yes.
- Would Google prioritize Google+ results over Facebook & Twitter? Yes.
- Would Google see a topic of discussion on Google+ as important? Yes.
So, if you create a Google+ Page for your company and you create discussion around a topic such as “digital marketing cape town” and the discussion gets busy, lots of people interact and good knowledge is shared, what do you think is going to happen? This isn’t rocket science, Google’s going to give the discussion credit, it’s real time, it’s relevant and it’s real. Now, if you’ve linked your website address to your Google+ Page, what do you think’s going to happen? Google’s going to look at your Google+ interaction, see that it is good and I bet my bottom dollar that Google will push some extra points over to your website. In fact, this isn’t even a thought process, I’ve seen the results of people who get this correct and they’re incredibly positive.
Here’s another thought: If someone comes along and adds your Google+ Page to their circle and your Google+ Page is heavily related to “digital marketing cape town”, what do you think will happen when this person searches for “digital marketing cape town” in Google? Yes, that.
Getting a Google+ Page going is really easy, you can follow my creating a Google Plus Page tutorial or spend some time Googling. I honestly cannot believe that so few local agencies aren’t taking Google+ seriously. ROI and conversions from places like Facebook and Twitter are incredibly low, this isn’t news, we’ve read article after article after study after study on how awfully those social networks perform when it comes to getting a return on investment. Google+ doesn’t just have the social network side, it has the Search Engine Optimization side so investing your time in Google+ is two-fold rather than just one.
There is such a MASSIVE GAP in the local market to capitalize on this, go and create your Google+ Page, add some photographs, be creative and pop us a comment below in the comments section when you’ve done so!