Navigate to the Kulula website and it’s easy to see that there have been changes.
Here’s what the site used to look like:
And here’s the new look:
The most obvious change is that the booking engine is no longer a skyscraper, it’s now longer on the horizontal. This means that the flight booking engine takes up more space above the fold of the page, which is appropriate for an airline. The info about add-on products like credit cards, car hire, holiday packages and vouchers are now rightly receiving less screen-space. They have added a changing image banner below the booking engine, which grabs one’s attention, and gives the page a more modern feel to it than the relatively static old page had.
However, the change is not just to the look & feel, but under the hood there have been some significant changes. Kulula have changed to the Sabre system, flight extras can be purchased online (e.g. extra bags) and their e-ticketing system means that passengers only need produce their ID (or passport/drivers licence) at check-in.
From an operational point of view, Kulula wisely reduced their flights during the changeover period to help them cope, and also dropped all service fees through the contact centre during June.
Two negatives are that:
Whilst some things have changed I’m sure the important things will stay the same – excellent Kulula specials & their refreshing sense of humour.