A few years ago I met with a guy called Faheem, who wanted to share his idea with myself and a colleague. The idea was great and I wanted to be involved, but the powers that be, at the time, would not commit to it. People overseas say, “you invest in the people not the product” and that’s the perfect way of describing Faheem and his partner’s situation – although, in this case it’s a great product too! Unfortunately, I wasn’t allowed to get involved, so we shook hands, parted, but stayed in touch.
I was absolutely thrilled when Faheem told me that he’d finally launched his product the other day.. Pashash.
Pashash, the first smartphone app funded by the prestigious Google Umbono incubator, launched on Friday. Following on from apps like Instagram that let people express themselves by share pictures using their mobile phones, Pashash is specifically focused on getting people to share real-world shopping.
“Millions of people are already sharing their coffee or that cool new pair of shoes,” says Faheem Kajee, co-founder of Pashash. “We just want to make sure that those great finds don’t just get lost in all the noise.”
With Pashash, when you see a great buy: you snap a picture, tag its price and location, and share it. Everyone using Pashash can see the best buys around the world or toggle their feed to see only the items available near them.
Pashash, named after the old South African slang for something that is cool, wants to make shopping more expressive and social than ever. It’s now available for download on the App Store.
Well done Faheem!