Christmas is just several weeks away and what great timing for the launch of an interactive window shopping experience experiment by Adidas. This isn’t a brand new concept, the idea of interactive window shopping has been done before, but this is certainly one of the best activations that I’ve seen:
I’m amazed that this hasn’t become more popular – not necessarily as advanced, but the concept of allowing people to flip through product catalogue’s could certainly be implemented without too much hassle.
Perhaps we’ll see some locally towards the end of the year!
This is awesome. People don’t lie down to sleep at night. This is setting a new limit to user experience in marketing.
@Tiwa – I couldn’t have said it better! I wish I could land a client that has a shop that sells clothing or the likes, I’d have some incredible ideas to put out there based on this sort of augmented reality come virtual window shopping stuff! Thanks for your comment, hope to see you around here more :)