KLM, the Royal Dutch Airline, are working on an exciting new service, called Meet and Seat. The idea behind Meet and Seat isn’t completely unique as another airline did similar, but KLM are opening up the service to cater for Facebook, and LinkedIn.
The idea behind Meet and Seat is to allow passengers to sit themselves next to like minded people, determined by connecting their Facebook and LinkedIn profiles to the system. The system them performs a matching algorithm and seats a person next to someone who is similar – the aim, to enhance a persons flight by being placed to someone potentially similar.
The system isn’t live just yet, but reports say that it will be launched early this year and I’m looking forward to see how many other airlines (and other companies) jump onto this band wagon, because it’s a damn good idea!
MHBuddy, owned by Malaysia Airlines, was the first company to develop such technology through it’s Facebook-based booking and arranging social seating platform.