Instagram has grown in popularity over the past year and I’ve seen countless campaigns and social activations being run. In fact, take a look at Instagram’s trending on Google Trends:
So serious growth there!
Orange, in France, have embraced Instragram and launched their own social activation called Instagallery. The concept involved pulling photographs from targeted influential Instragram and displaying them in a gallery all the way in Los Angeles. People at the gallery could then leave comments on the various photographs.
It’s best seen in this video:
The campaign was to show off Orange’s new hi-speed network – clever!