WooCommerce is “a WordPress eCommerce toolkit that helps you sell anything.” Basically, it’s a powerful plugin that has the ability to turn your WordPress install into a potent online shop. The new, improved WooCommerce (2.0) was released on March 4th.
The company that created WooCommerce is called WooThemes. WooThemes is a well-known and highly popular WordPress theme developer. They have thousands of users, and their online theme shop uses WooCommerce. That gives an indication of how useful and scalable the plugin is. It can be used to sell anything from a few downloadable ebooks to hundreds of original dvds to custom-designed artwork, and just about anything else you can imagine.
Watch the video to get a better idea of what WooCommerce can do.
You can also extend WooCommerce with extensions such as payment gateways, shipping services, Pinterest buttons for product pages, Gravity Forms add-ons and plenty more.
While your hosting and WordPress theme may cost you something, WooCommerce is free. You can learn more about it here.