piece written on the 11th March 2014 by  

“Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words. It seemed like magic.”

Google search is now turning 15 years old and even more changes are coming:

The ever popular Google search pages are going through some changes. The design changes, as shown below, focus on removing underlining, increasing font size and altering the way the Google AdWords blocks look – say good bye to that awful yellow background!

Here’s an example of what the search results normally look like:

Google Search Old

Here’s an example of what the search results are now looking like:

Google Search New

I’m not sure how happy I am about the changes, and right now I feel like writing a little CSS replacement script to change it back to the look and feel that I’m so used to. The padding and margins look too big, the fonts are bulky and once again we’re faced with less real estate for organic listings. I also think that Google are trying to morph the paid adverts into the organic listings more and more to get greater click through rates – which is fair game as Google is a business and all, and by keeping customer happy they’ll make more money, but still.

My guess is that we’ll see more changes over the months ahead whilst Google rediscover the perfect combination of organic, paid and local.