When you think about 2OV, the name Seth Rotherham comes to mind, so does Tuesday Tabs, Prawns, Mavis, Camps Bay and the TBG. When you think about 2OV, you also think about one of the first blogs in Cape Town.
What will happen this coming Monday when it changes? Here’s what you can expect:
- A new design – The current design was accepted very well and I had fun coding it and launching it. I’m sure it will look great this time around as well.
- A news website – 2OV is going to change from being a blog, to rather a “preferred news source”.
- Multiple Authors – No longer will it always be Seth’s words, but now there will be a stream of authors.
Let’s look at the points in detail:
Point number 1 is probably a good thing, the design is awesome, but it no longer caters well for the amount of information being pushed through the website. I hope that palm trees, sexy ladies and the holiday vibe look and feel is maintained. It does look like it will be, but perhaps it’s going to go a little more Perez Hilton, WWTTD, DList, etc:
Point 2 could be the first huge mistake, 2OV has always been about Seth’s opinion on everything local, most of the audience is from South Africa, in fact, 89.4% to be exact. What happens when suddenly there’s a stream of International news and the amount of local news decreases? Will the audience bother sticking around? I worry, simply because there are plenty of other websites which offer cutting edge news about International topics. I would go as far as saying that if Seth was writing it all in his typical style, that people would stick around, but what if it’s other authors? See Point 3 now..
Point 3 is probably my biggest concern, do people not read 2OV because it’s Seth? I reckon 80% of people do. What happens when there are a string of unknown authors writing posts about all sorts of things? I did it on iMod, I planned for a long time and invited in a number of authors to write about various topics, the process has taken a lot of time and a huge amount of management to get it right, my audience has changed considerably and it’s no longer just a Cape Town Blog by Chris M really, I’m aware of this, will 2OV’s audience adapt or give it the boot? Are the authors going to be able to do this correctly? Blogging isn’t easy, so many people say it is and I have to laugh, to have a successful blog, there’s a huge amount of skill involved when it comes to understanding the audience and writing in such a manner that you engage them.
Seth’s a good mate of mine, so obviously I’m hoping that it will work, I love nothing more than seeing the original local bloggers succeeding, so good luck Seth and congrats on your 2010 SA Blog Award!