I was recently invited to take part in some research behind mobile app development. A lot of questions were asked so a lot of data could be extracted. I was, unfortunately, unable to attend the conference where the results were unveiled, but I was handed a copy so I wanted to share them with you as it’s very useful for anyone in industry.
The research was conducted by Vodacom and Columinate when it was recognized that the importance of incorporating application developers into its long-term strategies was increasing. The problem was that no formal research had been conducted, so the plan was to fix this. The core objective of the research was to develop insights that would help in the development of the local ecosystem, and support collaborations to harmonize the present programmes and initiatives available. A 360 degree view on the local ecosystem was pursued, incorporating the views of three groups: Industry Experts & Influencers, Developers and Consumers.
A great deal of information was extracted from all the data and I don’t have hours to write it all done, so I’ve decided to outline a few things that I find interesting, and if you’re interested, you can download the official documents below.
52% of the local market use BlackBerry’s, this is followed by 21% Nokia, 7% Samsung, 6% Apple and 4% HTC. The most common activities which result in people using their mobile devices are: waiting, commuting, eating, socializing, traveling, shopping, in bathroom, cooking, conversation, putting in petrol. 19% of people use their devices in the bath/shower, 29% when in a meeting and 54% whilst shopping. The most common places of use are: home, on-the-go, work, in a store, in a restaurant, in a coffee shop, at a social gathering. 95% is at home, 86% on-the-go and 82% at work.
Media consumed whilst using a mobile device: is as follows: 66% music, 54% Internet, 46% TV, 41% radio, 34% newspaper, 25% books and 16% games. Here’s an interesting on: The percentage of people who will give up something for their device:
- Newspapers – 57%
- Beer – 45%
- Chocolate – 43%
- Radio – 39%
- Sport Event – 38%
- TV – 29%
- Favourite Shoes – 25%
- Computer – 11%
Some really interesting statistics if you ask me, definitely makes me think very different about mobile usage in our country (South Africa).
Let’s look at mobile apps in more detail:
When they downloaded their first app:
- Veteran (more than 2 years ago): 19%
- Intermedia (6 moths to 2 years): 44%
- Novice (less than 6 months ago): 38%
In other words, 81% of people downloaded their first app in the past 2 years.
Total apps downloaded:
- More than 30 – 15%
- 11 to 30 – 30%
- 10 or less – 55%
How do people hear about apps:
- Word of mouth: 74%
- App store: 53%
- Social Networks: 43%
- Software which gets an app: 35%
- Mobile Advert: 18%
- Online Advert: 15%
- TV: 14%
- Newspaper/Magazine: 11%
- Radio: 8%
- Billboards: 5%
- Other: 1%
The apps that are most used are for: instant messaging, social networking, emailing, browsing the web, GPS, weather, banking.
Im going to stop there as that’s a lot of information already, but please do download these files. The report goes into which platforms are most popular, predictions thereof, monetizing application, etc, etc, etc.
- Official Report
- Infographic
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