Mercedes Benz have been in the light a lot recently for some of the social media activations they’re involved with, it was a couple of months ago that I blogged about their Twitter Empty Parking Bays campaign and now I’m going to show you another one where they’ve used QR Codes in a great way.
The new Mercedes Benz A-Class needed some attention before launch and what better way to create some excitement than to come up with a clever digital marketing campaign. Jung von Matt/Alster, the guys behind the campaign decided to turn secret prototypes into advertising media by covering the new A-Class Mercs with QR-codes and sending them out on the streets. Can you imagine the hype?
It gets better though, once a person took a photograph and scanned the QR-Code, they were presented with an application which tempted the curiosity of all car fans and they gave away an exclusive trip to the world premiere of the new A-Class.
Here’s a video:
I came across this excellent TED talk on 404 pages and felt I’d share it with you because it’s only a few minutes long, Renny Gleeson is a great speaker, it’s funny, it’s clever and it’s definitely worth having a watch of:
Hat tip James.
Yesterday I spoke about Eat Out The Box and their excellent Twitter engagement as well as St Elmo’s and their useless attempt at using FourSquare. Well, the good news is that there is a local brand that’s doing FourSquare properly and I bet you can guess who it is.. FNB!
FNB launched a FourSquare activation campaign that gives visitors to the Nicolway branch a free USB Memory Stick when they checkin for the first time!
It’s a great idea and I have no doubt that the number of checkin’s will rocket once people hear more about this. The part that I like the most is that this isn’t just a random once off special set up, FNB actually engages incredibly frequently, look at this:
You can look at their FourSquare page by clicking here.
Hat tip Nick Jackson.
Pretty awesome QR code activation by Emart, the Walmart of Korea – They wanted to increase sales during lunch time, so they turned to something unique, a unique experience only available between 12 and 1 during the day by using the shadow QR code.
It’s best to watch this explainer:
Love it!
This is an awesome campaign, where 4 homeless people were given cellphones and Twitter accounts so that they could share their thoughts.
Take a watch of this:
Absolutely awesome Twitter activation and enablement!
Love it!
Entitled, “Girls going wild in red light district”, this campaign is such a wonderful way of creating awareness around the trafficking of women.
www.stopthetraffik.org to get involved.
Perhaps you remember two excellent Twitter Campaigns I posted about: Mercedes’ campaign which tweeted empty parking pays and Smart Car’s clever Tweet Stream. Well, I’ve got another great Twitter campaign to share with you today.
So this isn’t brand new news as I’ve blogged about American Express’ Twitter Sync, but it’s gaining more and more traction so I thought I should probably feature it again as a point of inspiration. To refresh your memory, the idea is that American Express customers can tweet with hashtags and receive discounts on certain products from 17 different partnering companies. After tweeting, the discount is loaded onto your account immediately (There’s a once off setup to link your cards and such).
“With Twitter, we’ve really hit the trifecta. We have a great platform in Twitter,” said Ed Gilligan, vice chairman of American Express. “We know our cardmembers are engaged in Twitter. We’ve been working with them to think about how can we help them move from conversations to commerce. To turn a tweet into a transaction.”
If you do a search on Twitter for #AmexWholeFoods, you’ll see the incredible movement:
As you can imagine, the campaign is going absolutely crazy, VentureBeat picked up on it and published a lot more detail about the campaign, so if you’re interested in drilling down into the finer details, then take a read of the post by Rocky Agrawal on VentureBeat.
Have you seen an awesome Twitter campaign recently? Please pop it in the comments below!
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