WooCommerce is “a WordPress eCommerce toolkit that helps you sell anything.” Basically, it’s a powerful plugin that has the ability to turn your WordPress install into a potent online shop. The new, improved WooCommerce (2.0) was released on March 4th. T...

This is fun. Liqui-Fruit recently brought out a new, limited edition juice called BlackBerry with a novel advertising idea. This image is from the Liqui-Fruit Facebook page. The post under the pict...

Once again Nandos are being innovative with their new campaign that allows you to roast a friend! We've watched Nando's roast celebrity after celebrity, but now it's time for the power to be in our hands and let us get creative and roast someone. I don't want to give too much away as the video is great and the campaign website is wicked: http://nonhleroast.co.za...

Christmas is just several weeks away and what great timing for the launch of an interactive window shopping experience experiment by Adidas. This isn't a brand new concept, the idea of interactive window shopping has been done before, but this is certainly one of the best activations that I've seen: ...

With the recent launch of Windows Phone 8, Microsoft are experimenting with some awesome marketing campaigns, one of which involves a live tile. I really don't want to spoil it by explaining it to you, but rather take a watch of the video which is rather short and you'll get a real feeling for what the campaign is all about - pretty wicked idea if you ask me! ...

I've received a few messages from people asking me about promoted posts on Facebook and how to go about setting them up. Further to this, a number of people have made remarks about not being able to find the option to promote a story and this is something I'd like to explain too as it's not entirely clear upfront. Promoted posts are a way of ensuring that more people see a post that you made on your Facebook Page....

I've wanted to write this post for a while now and have just not found a gap to sit down and collect all my thoughts. I've got service providers moving in and out today, so I've decided to take a break for an hour and do this instead of getting through my busy inbox. I'd like to, hopefully, encourage discussion and engagement through this piece as it's a topic I'm very fond of and interested in. For the past few y...

Yesterday SEOmoz announced their acquisition of FollowerWonk, one of the most powerful Twitter analysis tools. The big thing here is that Pro SEOmoz members get full access to FollowerWonk, talk about an awesome addition to their suite of tools and yet another way that SEOmoz keeps their members happy. I've used FollowerWonk a number of times and it's partially how...

IKEA are known for their incredible marketing campaigns and this one falls no short. It's best summarized and shown in the video so that's exactly what I'm going to do. Enjoy: ...

I love social hubs that come up with clever ways of building their audiences without spending a single cent in marketing, but rather leveraging what they already have. Klout's just done this through a really great idea of announcing that they have a new look and feel on the way as well as a list of exciting new features and in order to join the list of people to first see the updates, you have to invite 10 friends: ...