With over 850 million users on Facebook, 300 million on Twitter and millions on other social networks, it’s safe to say that the majority of people in this world do interact online in some manner and it’s through this that social media has become so powerful, but not only from a marketing or business point of view like you normally here, but from a point of view where groups of people can join forces and do something good for themselves.
It’s exactly this that I’m talking about – 6 weeks ago, Elan Lohmann [MD Digital AVUSA Group] and Jonathan Allan-Barrett [Digital Media Head at Lighthouse Digital] came together to create a social gathering of geeks who were interested in turning their lives around through stepping away from the computer, doing some exercise and focusing on a healthier diet. The underlying premise was that each entrant would pay R500 to enter and the person with the best results after 6 weeks would win the pot, which ended up at a whopping R7,500! This challenge became known as the Sleek Geek Challenge.
The event started off with a big punch, as you’d expect it to, but like everything that has hype, after a week or two people started to slip a little, but because of the social nature of the event and because it was run through Facebook, it was incredibly easy for each of us to motivate each other and keep us going when it got tough, or when a big pizza seemed like a good option idea for dinner. I’d wake up, check the Facebook Page and end up exercising after seeing that a few other people had recently written about workouts they’d just done – when you bring people together in this manner where it’s easy to motivate and compete, it certainly does push you to achieving results.
For me it’s been an incredible journey, I’ve just sent through my new measures and after photograph, and I’m thrilled with the results, when I look at my before and after photographs, I actually can’t believe what I’ve achieved. I’m fortunate, I’ve never been grossly over weight or felt horrible in my body, but I knew I could do better and to achieve that feels great. I’m also really proud of others in the challenge, I’ve read messages from people who are feeling fantastic, who are surfing more, who are eating correctly, who are shopping for new clothes because the old ones are too big, people who’ve lost as much as 10kg’s – it’s so darn impressive and it’s the power of social media at its best!
An initiative like this should encourage others to use social media for good, let this be motivation for others to create challenges and work towards a common goal through supporting each other. I hope that of the people who took part in this challenge, that several will stick around and continue to motivate others to exercise and eat well. I know that I’m not going anywhere, if I’ve achieved these results in 6 weeks, imagine another 6 weeks!
I’ve got some before and after photographs that I would like to publish, but I’m waiting for the winner to be announced and so forth.
I can’t wait to hit the beach :)









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