Web Africa announced today that they have witnessed the huge potential of going red and are embracing it with open arms.
With the recent re-branding of Vodacom, there has been much hype with Cell C’s anti-red campaign and other brands jumping onto the “red” bandwagon either in support of, or to poke fun at the marketing hype currently going around about it. Brands such as Dulux and Virgin Active published some clever comebacks to the red campaign and Afrihost pledged their support by having a Red ADSL promotion.
Red Africa, formally known as Web Africa, have dived head first into doing an entire re-branding campaign in order to take advantage of the opportunities the red wave brings.
CEO, Matthew Tagg, had this to say about going red: “We had an extensive look at the industry and concluded that red must be the way of the future. Our previous branding is unsustainable in comparison, so we have decided to join the ‘redvolution’”.
Reflecting more, Tagg admits it’s a gamble. “We’re a bit late to the party and ultimately don’t know where this is going, but if everyone else is doing it, it’s probably a good thing! Plus my mom likes red too“.
To celebrate, they have launched an exclusive “Red Alert” special for 30Gb’s at R199 and are also throwing in an extra 100Gb’s of Download Plus bandwidth free of charge.
On top of this they will also be adding 100Gb’s of Download Plus bandwidth to everyone on the MyBB special at no extra cost.
Throughout the week they will open up the special for 30 sign ups every day at 12:00pm – first come first served. Specials close on Friday. These accounts will last for as long as the customer decides. Find more info here.