Instagram has grown in popularity over the past year and I’ve seen countless campaigns and social activations being run. In fact, take a look at Instagram’s trending on Google Trends:
So serious growth there!
Orange, in France, have embraced Instragram and launched their own social activation called Instagallery. The concept involved pulling photographs from targeted influential Instragram and displaying them in a gallery all the way in Los Angeles. People at the gallery could then leave comments on the various photographs.
It’s best seen in this video:
The campaign was to show off Orange’s new hi-speed network – clever!
Ray Ban’s Ambermatic Lens is making a comeback and Ray Ban launched an exciting new campaign that tied real world up with digital to get exposure to drive the awareness of the lenses.
Users were able to use an application built by Ray Ban to take photographs, send them through to Ray Ban to appear on a television screen as though they were captured through an Ambermatic Lens in one of their stores and in turn send it back so you could share it.
Really clever idea, real world meets Instagram type approach – the difference is that Ray Ban didn’t just apply a filter like other social activations, it actually physically reshot the photograph through their lens.
There is no doubt that Instagram has taken off with a bang. The photo sharing social network has grown in leaps and bounds and continues to evolve. People use it in their own way and have developed their own style. Some people take personal pictures and photos of their food, while others see Instagram as a creative outlet, using the platform to create works of art.
Instagramers is an international community that share a passion for Instagram. They have a presence across the globe in many countries and cities.
South Africa is no exception. Having already launched successfully in many cities, they are launching Instagramers South Africa with a combined Instawalk. These Instawalks are taking place in Johannesburg, Pretoria, Durban, Cape Town, Port Elizabeth, Grahamstown and George.
This combined walk takes place over the weekend of the 25-27th of January in which each city ManIger chooses a time and place for Instagramers to meet and walk through their city so they can Instagram to their hearts’ content. This will mark the official launch of the local community and a bonus is that they have two prizes to give away to the “Best Instagramer of the @igersSouthAfrica Launch”. The first prize is an Olloclip or an iPhone 5 lens sponsored by Instageeks (Depending on what device you own), the second prize is a large framed print of the winners choice, which is sponsored by Snapgram. These prizes can be won by simply hashtagging #igers[localcity] and #igersSouthAfrica. Each city ManIger during the course of the following weekdays will feature 1 Instagramer a day, which will result in 5 “featured” Instagramers from each city. @igersSouthAfrica will then feature the top Instagramers from each city and the top two winners will win the prizes.
Instagram has made people stop and appreciate the finer details in the mundane of everyday life. A sunset takes on new meaning and gets appreciated and shared with the community. In fact, the city that you’ve lived in your whole life becomes a new world filled with hidden treasures.
2013 is upon us and what better way to start it than with a competition!
Instageeks is a blog and online store aimed at iPhone photographers and they’re running an exciting Instagram competition where you can win an olloclip for an iPhone 4 or 4S or a 3 in 1 lens for an iPhone 5, depending on your device. I’ve got an Olloclip and it’s a great deal of fun to play with :)
Instageeks wants to see your best iPhone photos of 2012.
Instageeks will choose the top four submissions and repost them, and allow the finalists the chance to have their photos voted for by their friends and Instageeks followers. The competition will run until midnight on Sunday the 20th of January 2013. The competition is open to everyone, but only South African residents will be eligible for the prize.
A photograph really is worth a thousand words. This post includes photographs I’ve snapped on my iPhone over the past couple of months, so if you’re a follower of my personal life, this should bring you a bit up to speed with what I’ve been doing. Enjoy :)
Have you heard the news? Last week, Instagram announced the launch of its web profiles.
For Instagrammers, it means that your filtered photos are curated to showcase them in all their glory. For the rest of the world, it means access to browse and enjoy any Instagram profile set to “public”.
You’ve asked for Instagram on the web and we’ve listened. Over the next few days, we’ll be rolling out Instagram profiles on the web!
Your web profile features a selection of your recently shared photographs just above your profile photo and bio, giving others a snapshot of the photos you share on Instagram. In addition, you can follow users, comment & like photos and edit your profile easily and directly from the web. It’s a beautiful new way to share your Instagram photos!
To see your profile, or to explore a friend’s profile, simply navigate to instagram.com/[username]. For example, in order to view Nike’s profile, @nike, you’d navigate toinstagram.com/nike on the web. If you don’t see your profile yet, be assured that you’ll see it in the next few days. We’re rolling out profiles to everyone on Instagram over the course of this week.
Instagram profiles set to “private” are not available for general consumption, so if you’d rather not let the world at large see your photos, make sure you privatise your feed.
The web profiles are particularly useful for brands that are focussed on social media marketing as the layout has a great visual presentation.
For more info and answers to FAQs, visit Instagram.
I tell you, one minute I was cycling in the sun, the next minute the sky was an orange colour, then there was lightning, then the sky went pink and then the rain came down, followed by countless lightning strikes and claps of thunder – it was quite a rare experience, a true beauty from nature! I watched people tweeting and sharing photographs and managed to gather two via the vine that I felt were quite incredible:
We’re partnering with The Catlin Seaview Survey, a major scientific study of the world’s reefs, to make these amazing images available to millions of people through the Street View feature of Google Maps. The Catlin Seaview Survey used a specially designed underwater camera, the SVII, to capture these photos.
Whether you’re a marine biologist, an avid scuba diver or a landlocked landlubber, we encourage you to dive in and explore the ocean with Google Maps.
Here’s a short, one minute video intro:
This is great for those of us who are unlikely to get to such exotic locales and it could also be an excellent resource for educational purposes. What do you think?
It’s been a while since I heard about Google acquiring a company, but that all changed today when Google acquired Snapseed.
Nik Software is a software company that has developed a number of apps that have to do with photography, one such app being Snapseed. To give you an idea, Snapseed won iPad app of the year in 2011 and boasts 9 million users, not a small app at all! Some say that this is in direct competition with Facebook’s acquisition of Instgram!
The Snapseed app provides some excellent photo editing software, which is an aspect of Instagram that likes a lot, so this is one area that will be interesting to watch. Integrating this technology more with the likes of Google+ certainly does make sense from Google’s standpoint and I must be honest, because of Google’s diverse integration with all its tools, there’s a good chance I might move over to Snapseed from Instagram.