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The Heavy Chef Project has been going for quite some time now and they’ve decided to evolve things from just being a meet up from time to time to actually offering a full on course for those of you who are interested in learning how to make profitable websites.

The course last for 4 days and is jam packed with interesting material. I’m going to outline just day 1 for you below:

-Clarifying objectives: Looking at what the business needs to achieve out of the campaign
- Marketing and branding: The marketing pot, explained in plain English.
- Calls to action: Where is the campaign going to be profitable?
- Personas: Understanding what your customers really want
- Competitive analysis: Understand what your competitors are doing
- Digital Strategy: What are the tools available and what to use? From Twitter to Search Engine Optimisation, we taste the goods.

As you can see, that’s just one day of the course, imagine 4! The cost of the course is R9,600 incl. VAT and includes 3 full days of practical learning, course materials, meals and snacks.

What I’d like to share with you is that there’s a special, for those of you who sign up before the 24th of July, you’ll only pay R7,800!

If you’re interested in this course, you can download the brochure or contact Heavy Chef on courses@heavychef.com. I would like to ask that if you do, that you please mention that you heard about the course on iMod – I would appreciate that :)