About a month ago I was invited to the launch party of Quirk’s 4th Edition eMarketing textbook. Now, I’ve been to parties at Quirk before and I’ve read a previous edition of the textbook, both of which were really great, so combine the two and what more could you expect? The party was awesome, despite arriving a little late, it was awesome meet Dianne, Lyndi, Jason and Abby, who are the geniuses behind the education department. I also managed to catch up with Rob Stokes who is the mastermind behind Quirk itself as well as the textbook.
The party was awesome, I had a really good time and was stoked to be given a free copy of Quirk’s eMarketing Textbook, which sees it’s 4th Edition now. Wow, the textbook’s doubled in size, jam-packed with online marketing information, tips, tricks and all sorts of other goodies. I haven’t had a chance to get through the whole book yet, but to give you an idea, it’s broken down into sections: Think, Create, Engage and Optimize.