Guinness have launched an excellent marketing campaign that involves QR codes, which appear when their glasses are filled with the murky Irish beer. Grab a glass, fill it with Guinness and let the social experience start.
Once the QR code is visible, upon scanning it, it will tweet about your pint, update your Facebook stats, checks you in on FourSquare, allows you to download coupons, invites your friends to join and displays exclusive Guinness content.
Quite an aggressive campaign if you ask me! Here’s a picture:












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