All posts in Style

Woolworths has always been one of my favourite places to shop for basics pieces. I just browsed through their winter 2011 fashion and I loved so much of it. I think its safe to say that this year I am probably going to spend alot of money on woolies winter “must-have” pieces

Here are my 5 favourite looks from The Woolworths winter fashion show:

Here is an official press release about Woolworths winter fashion -

MAKE WOOLWORTHS YOUR FASHION DESTINATION FOR WINTER 2011

March 2011 – Winter 2011 will see Woolworths continuing to offer South African women great, on-trend seasonal fashion looks and key items at excellent value.

“Our customers have let us know that they look forward to our key fashion items and rely on us to help them understand how to put together the key looks for the season,” says Woolworths head of womenswear, Trevor Perren. “For Winter, they can look forward to a great ‘Fashion10’ of the top ten key fashion items including military-inspired coats and jackets, jeggings and treggings, and fabulous boots.”

Perren adds, “Woolworths also has a reputation as the destination for Winter knitwear, and this season will be no exception. As South Africa’s knitwear headquarters, Woolies will have something for everyone, from easy-care knits to beautiful cashmere blends at surprisingly affordable prices.”

“We will also be focusing on growing other categories that we are becoming famous for, including footwear, jeans, leggings and accessories as well as lingerie, where we will continue to build on the back of a very successful launch of our somewhat provocative new lingerie range, Distraction.”

Value, as always, remains a critical focus for Woolworths. “Our Great Value strategy has been, and continues to be, enormously successful, and our customers keep coming back for the Woolworths quality they love at superb prices. They’ve loved our tees and jeans this summer, and we believe Winter will live up to the same promise,” concludes Perren.

I was super happy to hear that ghd chose Katy Perry as the new face of the brand. I think she is a perfect choice, as she always tries so many different hairstyles. Here is the press release with all the details:

7 March 2011: This week, world leading professional hair styling brand ghd announces the signing of music sensation Katy Perry as the new face of the brand. Working in close collaboration with indisputably one of the most talented women in music today, the association will kick off over the next few months with an exciting new multimedia global brand campaign recently shot by world renowned photographer David LaChapelle.

”Katy is the epitome of modern fashion and styling. Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies ghd’s spirit of female transformation and empowerment, as she is recognised as a cutting edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for ghd,” says Paul Stoneham, Chief Executive Officer, ghd.

“I’m so excited to be working with ghd, especially using their tools on my California Dreams Tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that. I’m very excited to reveal the styles I did with legendary David LaChapelle in the upcoming ghd campaign. Keep your eyes peeled for it!” shares Perry in regards to the announcement.

Rounding out the partnership, ghd has signed to become an International Tour Sponsor for Perry’s forthcoming “California Dreams 2011” tour, and plans to involve its talented professional hair stylist ambassadors in concert-related events throughout the world.