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THE NEXT BIG DIGITAL DEVICE?


Technology
piece written on the 18th March 2014 by  
I think it's just a matter of time before the whole concept of intelligent watches becomes the next big thing. I've seen Pebbles in action and they're really awesome. I've seen various watches that store information such as documents or music and they're really handy, but I'm yet to see a wrist type device that is truly revolutionary and I don't think it'll be long until I do. We've also seen all the fitness bands that are getting very popular - something wrist related is going to blow up the Internet. Apple, Microsoft, Samsung, Google and so the list goes on are all competing at ...

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YES, GOOGLE CHANGED THE SERPS DESIGN


Technology
piece written on the 11th March 2014 by  
"Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words. It seemed like magic." Google search is now turning 15 years old and even more changes are coming: The ever popular Google search pages are going through some changes. The design changes, as shown below, focus on removing underlining, increasing font size and altering the way the Google AdWords blocks look - say good bye to that awful yellow background! Here's an example of what the search results normally look like: ...

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INSTAGRAM FOR ECOMMERCE, A THING?


Marketing & Business, Technology
piece written on the 10th March 2014 by  
Out of all the social networks available to us, I'd probably say that Instagram is my favourite and has been for several months. There's a calmness to Instagram, the uncluttered feed presents me with a peaceful place to slide through photographs that inspire me or just make me smile. I find myself spending literally 5 minutes a day on Instagram, going through my feed and consuming with ease, the beauty is that I actually consume that I see, I don't merely flick through hundreds of status updates or tweets, just a select few that are perfectly presented. I know I'm not the only one who feels like this as I've reached out to friends, colleagues and people who follow me on Instagram. My opinion, in terms of marketing, is that for a lot of people Instagram would have a very high conversion ...

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READ RECEIPTS FOR GMAIL


Technology
piece written on the 4th March 2014 by  
It's over a week since my last blog post, please accept my apologies. Work has been absolutely crazy with some intense deadlines and my attention has to be there. This evening I wanted to tell you about a GMail plugin that I've been using for a long time which recently received a fantastic update. Streak is a fantastic addon/extension/plugin for GMail that adds a good amount of additional functionality. I won't tell you about all the features because that'll spoil the fun, but it's worth having a look at (hint: customer relationship management, sales, support, hiring, scheduling and more). What excited me recently is a new feature that allows you to see which emails have been read by their recipients. No longer will you send an email ...

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INCREASE YOUR NEWSLETTER CLICK THROUGH...


Marketing & Business, Technology
piece written on the 16th February 2014 by  
In the last year I've read more articles about the success of newsletters than almost any other inbound marketing channel. As much as we like to believe that older practises are now not as effective, email marketing is certainly still a booming engagement tool. The biggest problem with email marketing though is that people are quick to assume it's as simple as opening a MailChimp account, picking a template, writing some copy, importing email addresses and clicking send. Unfortunately it's not as simple as that and with most people doing that, no wonder confidence in the medium has dropped. The guys who test properly and persevere are the ones who are coming out on top. I'm involved in a number of projects that require newsletters to be delivered to customers, potential customers and p...

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APPLICATION REVIEW: HEMINGWAY APP


Marketing & Business, Technology
piece written on the 14th February 2014 by  
I've come across another fantastic application, but this time it's for content writers and it's a doozy! There's not too much to explain about it really, other than it will assist you with your writing in a big way. The best way to understand this is by having a look at the example provided on the Hemingway website: So basically you can take your piece of writing, paste it into the system and it'll break down information about your writing to a...

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APPLICATION REVIEW: 8TRACKS


Technology
piece written on the 6th February 2014 by  
A week or so ago I wrote a review on a web application called Unroll.me, which assists with reducing the amount of junk/spam mail you receive through allowing you to do mass unsubscribes. I can honestly say that I've received less emails since I used the service so I'm rather happy that I came across it. Today, a colleague of mine told me another another application, this time it's an application that has a mobile version, which is essentially required for this application. Introducing: 8tracks Internet Radio. 8tracks Internet Radio is a fairly light weight application with a powerful punch. If you're ...

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APPLICATION REVIEW: UNROLL.ME


Technology
piece written on the 29th January 2014 by  
Keeping up with all the new applications launching around the world is near impossible. Acquisitions and investments are happening left right and centre and this is presenting us with such a massive choice of great applications. This evening I actually came across an application that I feel is really impressive and I have no doubt that it will become hugely popular. Let me introduce you to unroll.me In a nutshell, unroll.me is an email efficiency application that allows you to give it access to your inbox and in return it provides you with some incredible features. Best way to understand is to take a watch of the video: ...

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PREVIEW, TEXTEDIT, TERMINAL NOT OPENING ...


Technology
piece written on the 9th December 2013 by  
It was only a few years ago that I decided to move on over to Apple as my preferred supplier of hardware. After using Windows since about 199x (Win 3.1 I think it was) I managed to learn a great deal about the operating system, each time something went wrong (a lot went wrong) I was usually able to troubleshoot and solve the problem. However, with Apple products the problems never happened and using a Mac (along with all the other awesome iDevices) was an absolute pleasure. The problem is, with Windows I learnt all the troubleshooting bits and pieces, but when something serious goes wrong on a Mac it's a big problem because I don't know all the troubleshooting bits and pieces. Recently Apple launched OSX Mavericks, it's always exciting when they release something, so I quickly downloade...

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2013’S FINAL TECHNOLOGY EVENTS AND...


Technology
piece written on the 1st November 2013 by  
Each year Cape Town hosts a number of excellent technology events and this year's been no different. As we draw to the close of the year I wanted to highlight some of the events that are left as I felt I should attend one or two, you know, to flash some business cards around and meet some great people. Event attending in Cape Town is an incredible opportunity to network with other like-minded people, a lot of my career was created through doing this, and with it being the end of the year it's a good time to potentially build some synergies for the beginning of 2014. ...

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