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	<title>iMod</title>
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	<link>http://www.imod.co.za</link>
	<description>Cape Town blog by Chris M</description>
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		<title>How common is your birthday?</title>
		<link>http://www.imod.co.za/2012/05/16/how-common-is-your-birthday/</link>
		<comments>http://www.imod.co.za/2012/05/16/how-common-is-your-birthday/#comments</comments>
		<pubDate>Wed, 16 May 2012 14:43:50 +0000</pubDate>
		<dc:creator>Chris M</dc:creator>
				<category><![CDATA[Off Topic]]></category>

		<guid isPermaLink="false">http://www.imod.co.za/?p=24674</guid>
		<description><![CDATA[via [Hat tip Mike]]]></description>
			<content:encoded><![CDATA[<p><img title="birthday" src="http://www.imod.co.za/wp-content/uploads/2012/05/birthday.jpg" alt="" width="500" height="725" /></p>
<p><a href="http://exp.lore.com/post/23164507004/how-common-is-your-birthday-the-atlantic" target="_blank">via</a> [Hat tip Mike]</p>
]]></content:encoded>
			<wfw:commentRss>http://www.imod.co.za/2012/05/16/how-common-is-your-birthday/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Everyday Awesomeness: 41 free social media icons</title>
		<link>http://www.imod.co.za/2012/05/16/everyday-awesomeness-41-free-social-media-icons/</link>
		<comments>http://www.imod.co.za/2012/05/16/everyday-awesomeness-41-free-social-media-icons/#comments</comments>
		<pubDate>Wed, 16 May 2012 13:34:15 +0000</pubDate>
		<dc:creator>Jo B</dc:creator>
				<category><![CDATA[Equipment]]></category>

		<guid isPermaLink="false">http://www.imod.co.za/?p=24671</guid>
		<description><![CDATA[Have you ever spent hours looking for a decent set of social media icons that include all the networks you want? Somehow there always seem to be a couple missing. Recently I stumbled across this gem-a set of free social media icons that include the likes of Dribble, Instagram and Pinterest! Here they are: To ...]]></description>
			<content:encoded><![CDATA[<p>Have you ever spent hours looking for a decent set of social media icons that include all the networks you want? Somehow there always seem to be a couple missing. Recently I stumbled across this gem-a set of free social media icons that include the likes of Dribble, Instagram and Pinterest!</p>
<p>Here they are:</p>
<p style="text-align: center;"><a class="lightbox" title="41 free social media icons" href="http://www.imod.co.za/wp-content/uploads/2012/05/41-free-social-media-icons.jpg"><img title="41 free social media icons" src="http://www.imod.co.za/wp-content/uploads/2012/05/41-free-social-media-icons-580x275.jpg" alt="" width="580" height="275" /></a></p>
<p>To get your hands on this generous freebie, visit <a href="http://premiumpixels.com" target="_blank">premiumpixels.com</a>.</p>
<p>Do you know of any fantastic, free icon sets? Let us know in the comments.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Cheap flights era coming to an end</title>
		<link>http://www.imod.co.za/2012/05/16/cheap-flights-era-coming-to-an-end/</link>
		<comments>http://www.imod.co.za/2012/05/16/cheap-flights-era-coming-to-an-end/#comments</comments>
		<pubDate>Wed, 16 May 2012 12:33:57 +0000</pubDate>
		<dc:creator>Karen</dc:creator>
				<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://www.imod.co.za/?p=24669</guid>
		<description><![CDATA[The last 10 years in South Africa has seen a remarkable drop in the real cost of flight prices.  Airline prices are more or less the same in Rand terms as they were 10 years ago, but consumer price inflation has averaged 65%, meaning that in real terms the cost of a flight has fallen ...]]></description>
			<content:encoded><![CDATA[<p>The last 10 years in South Africa has seen a remarkable drop in the real cost of flight prices.  Airline prices are more or less the same in Rand terms as they were 10 years ago, but consumer price inflation has averaged 65%, meaning that in real terms the cost of a flight has fallen by about 65% &#8211; a massive drop. What makes the steady flight prices even more remarkable is that the price of oil (a major input into flight costs), has increased by some 300% over the last 10 years.</p>
<p>This economic miracle was brought about by the injection of competition in the form of low cost carriers, which cut costs to the bone and focused on fast turnaround times, coupled with the existence of 3 airlines which are willing to run at losses (the state-owned carriers).</p>
<p>Kulula got going in July 2001 and was <a href="http://www.imod.co.za/2012/03/20/1time-are-losing-a-chunk-of-the-market/" target="_blank">joined by 1time</a> in February 2004.  Intensifying competition saw Nationwide go into liquidation in 2008 and Interlink in 2010. Velvet Sky joined the fray in 2011 and went into liquidation a year later.</p>
<p>The airlines which remain are struggling financially.  If SAA were a private company it would have gone into liquidation as well; but itself, Mango &amp; SA Express have the deep pockets of the government backing it.  It’s deeply ironic that a government which, on the one hand says it is batting for the poor, on the other hand puts so much effort into the ongoing subsidisation of the flights of the wealthy, and this is one of the structural factors which keep flight prices low in South Africa – the existence of a company which can go into bankruptcy unscathed.  However, this also drives private companies out of business, and this reduced competition in the long run isn’t good for the consumer.</p>
<p>I suspect that the financial struggle of the private airlines is going to be the catalyst for higher flight prices in South Africa – the 1time share is trading at a record low, and Comair (which runs the Kulula and British Airways brands in South Africa) posted its first loss in 50 years of operations.   Not only do I think that we’ve seen the end of the era of  <a href="http://www.southafrica.to/transport/Airlines/cheap-flights.php5" target="_blank">cheap flights</a> in South Africa, but also that we are going to see more and more innovations geared to make money out of the consumer.  We’ve seen this in Europe already, where if you check in luggage with the likes of Ryanair or easyJet you’ve got to pay extra, in fact if you check in physically as opposed to electronically you’ve got to pay more. There are also extra charges if you don’t use a specific credit card.</p>
<p>We’ve already seen the beginnings of this – flight prices this year are higher than last year, and we’ve already seen Kulula tighten up on its luggage requirements, and Mango introducing wifi (which you have to pay for).  Hold onto your seatbelts – nobody knows how high and how far the South African airlines are going to take us down this path.</p>
<p style="text-align: center;"><img title="1time airline" src="http://www.imod.co.za/wp-content/uploads/2012/05/Screen-Shot-2012-05-16-at-2.32.25-PM.png" alt="" width="447" height="241" /></p>
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		<slash:comments>0</slash:comments>
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		<title>Suits Season 2 June 14</title>
		<link>http://www.imod.co.za/2012/05/15/suits-season-2-june-14/</link>
		<comments>http://www.imod.co.za/2012/05/15/suits-season-2-june-14/#comments</comments>
		<pubDate>Tue, 15 May 2012 20:50:14 +0000</pubDate>
		<dc:creator>Chris M</dc:creator>
				<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.imod.co.za/?p=24666</guid>
		<description><![CDATA[This isn&#8217;t breaking news or anything, but if you&#8217;ve seen Suits, and you&#8217;re like me, you&#8217;ll no doubt be dying to know about Season 2. Well, the good news is that it is happening and it&#8217;s happening this year and is said to be airing on June 14! Here&#8217;s a sneak peak: I can&#8217;t wait!]]></description>
			<content:encoded><![CDATA[<p>This isn&#8217;t breaking news or anything, but if you&#8217;ve seen Suits, and you&#8217;re like me, you&#8217;ll no doubt be dying to know about Season 2. Well, the good news is that it is happening and it&#8217;s happening this year and is said to be airing on June 14!</p>
<p style="text-align: center;"><img title="Suits Season 2" src="http://www.imod.co.za/wp-content/uploads/2012/05/suits-season-2.jpg" alt="" width="300" height="300" /></p>
<p>Here&#8217;s a sneak peak:</p>
<p style="text-align: center;"><object style="height: 390px; width: 580px;" width="580" height="360" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/yHJHHRhhpIM?version=3&amp;feature=player_detailpage" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><embed style="height: 390px; width: 580px;" width="580" height="360" type="application/x-shockwave-flash" src="http://www.youtube.com/v/yHJHHRhhpIM?version=3&amp;feature=player_detailpage" allowFullScreen="true" allowScriptAccess="always" allowfullscreen="true" allowscriptaccess="always" /></object></p>
<p style="text-align: left;">I can&#8217;t wait!</p>
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		<slash:comments>2</slash:comments>
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		<title>Ranking Number 1 on Google by Matt Cutts</title>
		<link>http://www.imod.co.za/2012/05/15/ranking-number-1-on-google-by-matt-cutts/</link>
		<comments>http://www.imod.co.za/2012/05/15/ranking-number-1-on-google-by-matt-cutts/#comments</comments>
		<pubDate>Tue, 15 May 2012 15:51:34 +0000</pubDate>
		<dc:creator>Chris M</dc:creator>
				<category><![CDATA[Humour]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.imod.co.za/?p=24665</guid>
		<description><![CDATA[The answer is here:]]></description>
			<content:encoded><![CDATA[<p>The answer is here:</p>
<p style="text-align: center;">
<object style="height: 390px; width: 580px"><param name="movie" value="http://www.youtube.com/v/b7W0o65tTIQ?version=3&#038;feature=player_detailpage"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/b7W0o65tTIQ?version=3&#038;feature=player_detailpage" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="580" height="360"></object></p>
]]></content:encoded>
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		<slash:comments>8</slash:comments>
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		<title>Audi Tuesdays: 9 Tips To Save Fuel</title>
		<link>http://www.imod.co.za/2012/05/15/audi-tuesdays-9-tips-to-save-fuel/</link>
		<comments>http://www.imod.co.za/2012/05/15/audi-tuesdays-9-tips-to-save-fuel/#comments</comments>
		<pubDate>Tue, 15 May 2012 07:52:18 +0000</pubDate>
		<dc:creator>Alessio R</dc:creator>
				<category><![CDATA[Cars]]></category>

		<guid isPermaLink="false">http://www.imod.co.za/?p=24663</guid>
		<description><![CDATA[Let’s face it. Fuel isn’t getting any cheaper. Fuel prices are rising every month. While we all need fuel to get around, we could drive smarter to save fuel. I’ve put together my top fuel saving tips. Drive with your windows closed. Cars are more aerodynamic with their windows closed, and can consume up to ...]]></description>
			<content:encoded><![CDATA[<p>Let’s face it. Fuel isn’t getting any cheaper. Fuel prices are rising every month. While we all need fuel to get around, we could drive smarter to save fuel. I’ve put together my top fuel saving tips.</p>
<ol>
<li><strong>Drive with your windows closed. </strong>Cars are more aerodynamic with their windows closed, and can consume up to 20% more fuel when driving with windows open.</li>
<li><strong>Switch the airconditioning off. </strong>Aircon uses power from the engine to operate, which results in the engine working harder to run, which in turn uses more fuel. If needs be, run the aircon for a short while to get the right temperature, and switch it off for a while. Open the windows a little to circulate fresh air, or use the car’s fan.</li>
<li><strong>Don’t carry any unnecessary weight. </strong>Make sure that you aren’t carrying anything heavy in your car that you don’t need, as the load puts strain on the engine.</li>
<li><strong>Keep your RPM low. </strong>Try keep your RPM below 3000 for optimal fuel consumption. It may call for gear changes sooner, but it will use less fuel.</li>
<li><strong>Choose your routes wisely.</strong> Take routes that have fewer traffic lights and stops and more open road. The constant stopping and starting uses fuel unnecessarily.</li>
<li><strong>Start a carpool. </strong>Do you live near to your colleagues, or does your neighbour work close to you? Try carpooling. Choose to drive your car every other day. This will save on fuel and the general maintenance of your car, as you will be using it much less than usual.</li>
<li><strong>Check your tyres. </strong>Under-inflated tyres create more rolling resistance on the road, causing you to use more fuel to keep the car moving.</li>
<li><strong>Keep within the speed limits. </strong>This is a tough one. Keeping your car at a constant high speed will consume more fuel than driving within the speed limits. Take it easy on the roads and perhaps leave home a little earlier in the morning to avoid speeding.</li>
<li><strong>Check your air filter. </strong>A filthy air filter restricts the flow of air to the engine, resulting in it working harder. Check your air filter regularly, as it could improve your fuel economy up to 10%.</li>
</ol>
<p>Do you have any fuel saving tips that work for you? Share them in the comments below.</p>
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		<slash:comments>5</slash:comments>
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		<title>Geek Evolution Infographic</title>
		<link>http://www.imod.co.za/2012/05/13/geek-evolution-infographic/</link>
		<comments>http://www.imod.co.za/2012/05/13/geek-evolution-infographic/#comments</comments>
		<pubDate>Sun, 13 May 2012 18:30:39 +0000</pubDate>
		<dc:creator>Chris M</dc:creator>
				<category><![CDATA[Humour]]></category>

		<guid isPermaLink="false">http://www.imod.co.za/?p=24658</guid>
		<description><![CDATA[Ok, so it&#8217;s not reeeally an infographic, but it&#8217;s geeky and I think it&#8217;s quite cool, click to enlarge: What geek are you?]]></description>
			<content:encoded><![CDATA[<p>Ok, so it&#8217;s not reeeally an infographic, but it&#8217;s geeky and I think it&#8217;s quite cool, click to enlarge:</p>
<p style="text-align: center;"><a class="lightbox" title="geek evolution" href="http://www.imod.co.za/wp-content/uploads/2012/05/geek-evolution.jpg"><img title="geek evolution" src="http://www.imod.co.za/wp-content/uploads/2012/05/geek-evolution-418x1024.jpg" alt="" width="418" height="1024" /></a></p>
<p>What geek are you?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Mercedes Benz A-Class QR Code Campaign</title>
		<link>http://www.imod.co.za/2012/05/13/mercedes-benz-a-class-qr-code-campaign/</link>
		<comments>http://www.imod.co.za/2012/05/13/mercedes-benz-a-class-qr-code-campaign/#comments</comments>
		<pubDate>Sun, 13 May 2012 18:17:11 +0000</pubDate>
		<dc:creator>Chris M</dc:creator>
				<category><![CDATA[Cars]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.imod.co.za/?p=24656</guid>
		<description><![CDATA[Mercedes Benz have been in the light a lot recently for some of the social media activations they&#8217;re involved with, it was a couple of months ago that I blogged about their Twitter Empty Parking Bays campaign and now I&#8217;m going to show you another one where they&#8217;ve used QR Codes in a great way. ...]]></description>
			<content:encoded><![CDATA[<p>Mercedes Benz have been in the light a lot recently for some of the social media activations they&#8217;re involved with, it was a couple of months ago that I blogged about their <a title="Mercedes Twitter Campaign Parking Bays" href="http://www.imod.co.za/2012/03/04/mercedes-tweeting-empty-parking-bays/" target="_blank">Twitter Empty Parking Bays</a> campaign and now I&#8217;m going to show you another one where they&#8217;ve used QR Codes in a great way.</p>
<p>The new Mercedes Benz A-Class needed some attention before launch and what better way to create some excitement than to come up with a <a title="Digital Marketing Agency" href="http://www.imoddigital.com" target="_blank">clever digital marketing</a> campaign. <a href="http://www.jvm.de/" target="_blank">Jung von Matt/Alster</a>, the guys behind the campaign decided to turn secret prototypes into advertising media by covering the new A-Class Mercs with QR-codes and sending them out on the streets. Can you imagine the hype?</p>
<p>It gets better though, once a person took a photograph and scanned the QR-Code, they were presented with an application which tempted the curiosity of all car fans and they gave away an exclusive trip to the world premiere of the new A-Class.</p>
<p>Here&#8217;s a video:</p>
<p style="text-align: center;"><iframe src="http://player.vimeo.com/video/41012067?byline=0&amp;portrait=0" frameborder="0" width="400" height="300"></iframe></p>
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			<wfw:commentRss>http://www.imod.co.za/2012/05/13/mercedes-benz-a-class-qr-code-campaign/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>The story of the 404 page</title>
		<link>http://www.imod.co.za/2012/05/13/the-story-of-the-404-page/</link>
		<comments>http://www.imod.co.za/2012/05/13/the-story-of-the-404-page/#comments</comments>
		<pubDate>Sun, 13 May 2012 18:06:44 +0000</pubDate>
		<dc:creator>Chris M</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.imod.co.za/?p=24654</guid>
		<description><![CDATA[I came across this excellent TED talk on 404 pages and felt I&#8217;d share it with you because it&#8217;s only a few minutes long, Renny Gleeson is a great speaker, it&#8217;s funny, it&#8217;s clever and it&#8217;s definitely worth having a watch of: Hat tip James.]]></description>
			<content:encoded><![CDATA[<p>I came across this excellent TED talk on 404 pages and felt I&#8217;d share it with you because it&#8217;s only a few minutes long, <a href="http://twitter.com/#!/rgleeson" target="_blank">Renny Gleeson</a> is a great speaker, it&#8217;s funny, it&#8217;s clever and it&#8217;s definitely worth having a watch of:</p>
<p><object width="526" height="374" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2012U/Blank/RennyGleeson_2012U-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/RennyGleeson_2012-embed.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=1444&amp;lang=&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=renny_gleeson_404_the_story_of_a_page_not_found;year=2012;theme=art_unusual;event=TED2012;tag=marketing;tag=technology;tag=web;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="pluginspace" value="http://www.macromedia.com/go/getflashplayer" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><embed width="526" height="374" type="application/x-shockwave-flash" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" allowFullScreen="true" allowScriptAccess="always" wmode="transparent" bgColor="#ffffff" flashvars="vu=http://video.ted.com/talk/stream/2012U/Blank/RennyGleeson_2012U-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/RennyGleeson_2012-embed.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=1444&amp;lang=&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=renny_gleeson_404_the_story_of_a_page_not_found;year=2012;theme=art_unusual;event=TED2012;tag=marketing;tag=technology;tag=web;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" pluginspace="http://www.macromedia.com/go/getflashplayer" allowfullscreen="true" allowscriptaccess="always" /></object></p>
<p>Hat tip James.</p>
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		<slash:comments>0</slash:comments>
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		<title>Shipwreck at Clifton Beach?</title>
		<link>http://www.imod.co.za/2012/05/12/shipwreck-at-clifton-beach/</link>
		<comments>http://www.imod.co.za/2012/05/12/shipwreck-at-clifton-beach/#comments</comments>
		<pubDate>Sat, 12 May 2012 08:53:10 +0000</pubDate>
		<dc:creator>Chris M</dc:creator>
				<category><![CDATA[Cape Town]]></category>

		<guid isPermaLink="false">http://www.imod.co.za/?p=24643</guid>
		<description><![CDATA[A lot of tweets and Facebook status updates started pouring in this morning when locals in Clifton spotted a large ship that had beached itself. I&#8217;m not surprised after the dense mist that we&#8217;ve experience last night and this morning in Cape Town. News24 reports: A 50m fishing trawler has run aground at First Beach ...]]></description>
			<content:encoded><![CDATA[<p>A lot of tweets and Facebook status updates started pouring in this morning when locals in Clifton spotted a large ship that had beached itself. I&#8217;m not surprised after the dense mist that we&#8217;ve experience last night and this morning in Cape Town.</p>
<p>News24 reports:</p>
<blockquote><p><em>A 50m fishing trawler has run aground at First Beach in Clifton, Cape Town on Saturday morning, the National Sea Rescue Institute (NSRI) said.</em></p>
<p><em>“All people on board at the stage are safe, but with an incoming tide that may change,” spokesperson Craig Lambinon said.</em></p>
<p><em>The Japanese trawler was about 20 metres off-shore in the wave-line and rescue efforts were in progress.</em></p></blockquote>

<a href='http://www.imod.co.za/2012/05/12/shipwreck-at-clifton-beach/clifton-ship-wreck-2/' title='clifton-ship-wreck'><img width="150" height="150" src="http://www.imod.co.za/wp-content/uploads/2012/05/clifton-ship-wreck2-150x150.jpg" class="attachment-thumbnail" alt="clifton-ship-wreck" title="clifton-ship-wreck" /></a>
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<a href='http://www.imod.co.za/2012/05/12/shipwreck-at-clifton-beach/cliftonshipwreck/' title='cliftonshipwreck'><img width="150" height="150" src="http://www.imod.co.za/wp-content/uploads/2012/05/cliftonshipwreck-150x150.jpg" class="attachment-thumbnail" alt="cliftonshipwreck" title="cliftonshipwreck" /></a>
<a href='http://www.imod.co.za/2012/05/12/shipwreck-at-clifton-beach/clifton-ship/' title='clifton-ship'><img width="150" height="150" src="http://www.imod.co.za/wp-content/uploads/2012/05/clifton-ship-150x150.jpg" class="attachment-thumbnail" alt="clifton-ship" title="clifton-ship" /></a>
<a href='http://www.imod.co.za/2012/05/12/shipwreck-at-clifton-beach/ship-wreck-clifton/' title='ship-wreck-clifton'><img width="150" height="150" src="http://www.imod.co.za/wp-content/uploads/2012/05/ship-wreck-clifton-150x150.jpg" class="attachment-thumbnail" alt="ship-wreck-clifton" title="ship-wreck-clifton" /></a>
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<a href='http://www.imod.co.za/2012/05/12/shipwreck-at-clifton-beach/clifton-ship-wreck1/' title='clifton-ship-wreck1'><img width="150" height="150" src="http://www.imod.co.za/wp-content/uploads/2012/05/clifton-ship-wreck1-150x150.jpg" class="attachment-thumbnail" alt="clifton-ship-wreck1" title="clifton-ship-wreck1" /></a>
<a href='http://www.imod.co.za/2012/05/12/shipwreck-at-clifton-beach/clifton-ship-wreck/' title='clifton-ship-wreck'><img width="150" height="150" src="http://www.imod.co.za/wp-content/uploads/2012/05/clifton-ship-wreck-150x150.jpg" class="attachment-thumbnail" alt="clifton-ship-wreck" title="clifton-ship-wreck" /></a>

<p>Cheers to Dylan and Mark for supplying the photographs!</p>
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