She was beautiful like a pearly white mermaid temptress trying to lure me in with her striking lines and gorgeous figure. After one weekend with the beautiful lady, I was hooked.
I recently got to drive the new Audi A3 Sportback 2013 edition for the weekend to help spread the word of the #AudiA3Exchange campaign. All you have to do is tweet using the hashtag “#AudiA3Experience” and which city you wanted the exchange to take place in, either #CPT, #JHB or #DBN, and the city with the most “votes” got the chance for four people to battle it out with the winner exchanging his current car for the sexy new A3 Sportback.
All I can say is that it left me nothing short of breathless. A car so elegant, yet so naughty. On first glance, the gliding lines that define her beautiful shape lure you into thinking that she is all comfort, class and nothing but a lady. Well, the interior is exactly that. Refined elegance that one gets accustomed to as soon as one glances at the finishing around the dash and the comfort of the seat. The mechanics however, are nothing of the sort. Technically, this car is perfect. The ride was incredibly smooth and you literally floated around corners as if you were riding on a magic cloud. But as soon as you put your foot down, it was the exact opposite. It was like a dark beast was unleashed from its dungeon as you were flung back into your seat as sheer power was exulted from the 1.8T FSI engine as it purred like a wild cat in its element.
I simply just wanted to drive and never stop, and that started from the moment I opened the door and got a whiff of that “new car smell”. I felt right at home the instant that I sat in the driver’s seat and the mini heads up display slowly rolled out from the dashboard to my disbelief.
I have never experienced a machine like that which was so well put together that you naturally understood how much thought and attention had gone into every inch of the car – from the stitching on the steering wheel to the air-vent dials to the tiny lights illuminating mere centimetres ensuring that you could see everything inside, but without being distracted. There was such a mixture of classy experience but youthful rawness that was blended to absolute perfection. The testament to this is how much fun not only I had, but how much my father enjoyed a joy ride.
This weekend was incredibly fun and a big thanks must go out to Audi South Africa & Natasha from Ogilvy for organizing this.
All I need now is a way to break into Audi to be reunited with my baby…Daddy misses you.
Don’t forget to visit audia3exchange.co.za to get the chance to exchange your current car for the new A3 Sportback.
Take a look at the photo gallery :)