The fashion world is one of glitz and glamour, sleek bodies, glossy
hair and gorgeous garments, and it reaches its peak during Cape Town
Fashion Week with a whirlwind of catwalk shows and sophisticated after
parties as designers, models, celebrities and fashionistas celebrate
their beauty and style.

With every new collection, designers strive to deliver something
fresh, exciting and innovative to wow their fans and trend-watchers,
and to present a show which will have the audience gasping with joy.
For this Fashion Week, Craig Port chose the theme Faith Hope Love to
showcase his designs and linked an unusual yet entirely appropriate
element with his Craig Port and Miss Port couture – canine couture.

The relationship we have with our dogs – our most faithful and loving
companions – is in keeping with the theme, and as such Cesar® gourmet cuisine was thrilled to come on board and collaborate with Craig Port at his show at the Cape Town International Convention Centre on Friday, 21 August 2009.

Models sashayed down the catwalk accompanied by four highly pedigreed and meticulously groomed and coiffed Westies, which are the same breed famously featured on the Cesar® packaging. The dogs stepped out in designer gear like collars, coats and accessories to complement the human couture and the theme of the show.

Later, at the exclusive VIP after party held at the Table Bay Hotel in
the V&A Waterfront, the models and dogs greeted guests and posed for
photographs under the glitter of flashbulbs. Celebrity guests
included the likes of Errol Arendz, Jen Su, Nicky Greenwall, Michelle
McLean, Mark Boucher, Jacques Kallis, Lindiwe Suttle, Sam Pegg and
Lee-anne Summers.

Dogs are as comfortable in this privileged environment as their
fashionable owners; Port himself shares his life with three pooches –
Reggie the weimeraner, Lulu the wirehaired fox terrier and Rocco the
pug – and approached the concept of designing for dogs for the first
time with enthusiasm.

“Dogs are so beautiful it is very difficult to interfere with that
natural look without looking cheesy so the challenge was to be
functional and stylish at the same time,” says Port. “I’m delighted
with the results, which were inspired by my theme of Faith Hope Love
and tie in perfectly with the 2010 collection.”

Dressing our dogs in the same high quality designer clothes as
ourselves is just one of the ways we can show them how much they mean to us. Another is to feed them only the most superior meals. We
wouldn’t want to eat the same thing every day, so why should we expect our best friends to do so? And as much as we enjoy indulging ourselves with luxurious treats, so do our dogs.

Our dogs favour us with their love, affection and loyalty and what
better way to show them we love them back than by serving Cesar®
gourmet pet food at meal times? Made with human grade ingredients yet
perfectly nutritiously balanced for canine digestive systems, by
choosing Cesar® you are ensuring not only the tastiest but the
healthiest treat for your animal.

Port says he spoils Reggie, Lulu and Rocco with Cesar® treats daily.
“They are definitely indulged with walks every day…they are on the
sofa when I’m not looking, and are allowed on the bed for morning
cuddles,” he smiles. This is what they mean when they say “it’s a
dog’s life…”

Available in three delicious flavours – Chicken Supreme, Lamb Classic
and Gourmet Beef – Cesar® pet food is intended as a special treat for
your pampered pooch, to be served in conjunction with his normal diet.
It will make any Fifi or Rover feel like the Very Important Pup in
your life that they are.

Cesar® is available at all major supermarket chains including
Checkers, Pick ‘n Pay, Spar, Woolworths as well as leading pet shops.

Visit www.cesar.com for more information.