Pinterest video infographic

Pinterest has been the hot topic for a good few months, but just what do the statistics say about it? Well, this video infographic has been created and it really does show off a lot of information:

The world’s longest banner advert!

Stride Gum have just won a Webby award for their campaign on the world’s longest banner. Of course, this is the subject because Stride believe that their gum is the longest lasting.

The idea behind the campaign was to encourage people to click and hold the target area for as long as they could, the person who held the longest would win $500.

Can you believe that someone did it for 46 minutes and 27 seconds? Lol, love campaigns that use competition amongst users!

Twitter Poker Campaign

Twitter this, Twitter that, if you need any kind of app, someone’s made it using Twitter ;) I came across this really interesting campaign which uses Twitter to allow you to bet your friends and have a game of poker with them.

Result: Over 150,000 new followers!

Have you tried it?

Riaan Cruywagen can make you awesome!

As we come to the second last challenge of the Touch Awesomeness campaign by BlackBerry we run into non other than Riaan Cruywagen and he’s here to teach us awesomeness! For those of you who don’t know Riaan (shame on you), he’s a South African television news reader and voice artist who has been associated with the South African Broadcasting Corporation since its first television broadcasts in 1975.

This really is brilliant, take a look, you’ll laugh, guaranteed!

GET GOING!!!

GET GOING!!!

Audi Tuesdays: The Real Best Time To Buy A Car

Many ‘experts’ claim that buying a car at the end of the month is a good idea. Salespeople and dealerships have targets to meet and they’ll bend over backwards to close the deal.

Not so. The end of the month is also usually the busiest time of the month for most dealerships. Many customers have a longer buying cycle and salespeople do their best to close deals before the month is over.

The best time to buy a car is the beginning to the middle of the month. Start looking at your options early in the month, and try to take delivery towards the middle of the month. Try and stay away from having your car delivered after the 25th.

The reasons are quite simple. As I mentioned earlier, month end is very busy at dealerships, as it is at most businesses. Finance applications get submitted to the banks in an orderly fashion. While most finance applications get approved the same day, it also depends on how many applications are being submitted.

Something else to keep in mind is that if you have a car that you’re trading in, it depreciates from month to month. If your deal doesn’t get closed at the end of the month, it could get carried over to the next month, thereby causing your trade in to depreciate and you also end up paying another installment on your old car.

Perhaps it is a subconscious psychological cue, but people tend to spend more easily around month end. They know that their salaries have been deposited in their bank accounts.

Buying earlier in the month also allows you to weigh your options and discuss any objections you may have with the salesperson. You should have complete peace of mind when buying a new car. It is one of the bigger purchases you will make in your life, after your home.

On what do you base your decisions on big purchases?

Dave Wiskus: Keynote – The Next Web 2012

For those of you who don’t know, Dave Wiskus is a creative officer and designer at Black Pixel, a creative, interdisciplinary collective of 20+ designers, developers and artists who work together to create beautiful application for Apple devices.

Dave gave a great talk at The Next Web 2012 conference in Amsterdam, where he talks about his belief in the future of design, worth a watch:

Hat Tip Mark.

FNB goes more social with FourSquare

Yesterday I spoke about Eat Out The Box and their excellent Twitter engagement as well as St Elmo’s and their useless attempt at using FourSquare. Well, the good news is that there is a local brand that’s doing FourSquare properly and I bet you can guess who it is.. FNB!

FNB launched a FourSquare activation campaign that gives visitors to the Nicolway branch a free USB Memory Stick when they checkin for the first time!

It’s a great idea and I have no doubt that the number of checkin’s will rocket once people hear more about this. The part that I like the most is that this isn’t just a random once off special set up, FNB actually engages incredibly frequently, look at this:

You can look at their FourSquare page by clicking here.

Hat tip Nick Jackson.

New Beginning: iMod Digital

I tossed and turned about writing this post for a number of reasons, but decided that because iMod has always been my outlet and because I have a number of friends and family who read my blog to find out about my life, that I would.

Tomorrow will be my first day of running my own company, iMod Digital. Although the iMod brand has operated since the 15th of July 2005 and has serviced a number of clients, I am now taking it to the next level and will be operating it as a digital marketing agency. It’s a dream come true and I’m so very happy that I took the plunge!

A few people have contacted me asking about The Forge Web Creations and so I wanted to take this opportunity to share my thoughts:

I joined The Forge Web Creations a few years ago when it was only 3 of us. Over the years the company has grown in leaps and bounds, and I’ve thoroughly enjoyed being a part of its growth! Working at The Forge has been a journey that has enabled me to growth both professionally and personally. Leaving The Forge, for me, can be summarized in just two words: Bitter Sweet. Bitter because I’m going to miss everyone so bloody much, but sweet because I’m very excited about the possibilities that await. I can honestly say that I was truly blessed to have been given the opportunity to work at The Forge Web Creations. I will continue to consult to The Forge, which I’m thrilled about as it will keep me in touch with the incredible team.

So that’s it – A big journey ahead, but an awesome one!

Maybe, just maybe: boom! ;-)

You can watch my progress here:

Introducing the Uniross Power Pod

Put your hands up if you’re one of those people that owns a number of devices and having charging docks and cables everywhere drives you mad. Ah, I see everyone putting there hand up, I’m exactly the same, well at least I was, then I received a Uniross Power Pod.

The Uniross Power Pod is an incredibly useful multi-device charging station that supports all sorts of devices and allows you to do all your charging in one place. Let’s look at some photographs first, then I’ll tell you a little more about everything is can do:

At it’s foundation, the Uniross was built to charge small hand-held devices such as mobile phones, digital cameras, MP3 players and hand-held game consoles – it sounds like only a few things, but here’s the comprehensive list of what you get:

  • 6 USB Connection Points
  • 10 interchangable connecter tips:
    • iPod/iPhone
    • Nokia
    • PSP
    • BlackBerry
    • Mini USB
    • Micro USB
    • D 800 USB (Samsung D800)
    • G 600 USB (Samsung G600)
    • Sony Ericsson
    • LG

That’s going to cover almost every hand-held device you might have! I’ve had mine for a couple of weeks, it lives in the kitchen where there used to be several charging cables and devices, I now only have the Uniross and a far neater area. I should probably add that it charges my iPhone and iPod’s pretty darn quickly as well.

The device sells for R399, which is a complete steal if you ask me. It’s available at Makro for those of you who want one :)

St Elmo’s FourSquare activation fail

Some pals and I often buy our lunch at the intersection of Belvedere and Landsdown roads, there’s a Debonairs, St Elmo’s, Jewel of East, Coimbra and others, so it’s a decent area for variety. Anyway, on Friday we decided to go to St Elmo’s because on FourSquare they have a special – yes, I’m not kidding, finally a local brand having a special on FourSquare, you can imagine how excited us geeks got ;)

We raced down to St Elmo’s, ordered some pizza’s, checked in and showed the manager the check in – “Sorry, they did something like that at head office perhaps, but we don’t know about it so you can’t have the free pita” said the manager.. uhm, say what?!

Let’s not comment on the spelling.

This really was disappointing, not so much the fact that we didn’t get a free pita, but the fact that a brand as established as St Elmo’s couldn’t get something as simple as this correct, this post would have been the complete opposite if they’d got it right! *smh*

So, which digital agency handles the St Elmo’s account?