Google Favouritism

Published: 4th August 2015
This morning I was looking through some ranking reports for a few clients in different industries and I noticed that in two instances websites that were ranking higher were website's owned by none other than Google. This got me thinking, does Google give it's own ventures preference and more SERP love? I remember reading an article quite some time ago that stated that Google does not give ventures it backs a helping hand in terms of where they appear in the search engine results pages. I find myself thinking two things: Google dominate the search space, if they did give extra value to their ventures would they annoy enough people to threaten their market share? Probably not. If I had built a massive tool and could use it to better propel other ventures tha...

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I’m hiring!

Published: 9th July 2015
It has come to that point again where I need to try and seek out a truly talented digital marketer who has a very keen interest in search engine optimisation. Someone who can be given a task and is able to run with it, return when it is complete and not be afraid to ask team members for assistance. Someone who understands search engine optimisation without having to turn to Google for answers and someone who wants to avoid corporate cock shafting and prefers to work in a small and dynamic team of driven individuals. This is a full time position in Cape Town. ...

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Tax Season South Africa 2015

Published: 1st July 2015
That's right folks, it's that time of the year again.. tax season! It's time to get our affairs in order and I've got some bits and pieces to share with you. You should have received an IRP5 from your employer, if not, request one right away. Also, make sure you get a medical aid certificate if you pay your own medical aid, any additional income streams, rental income accounts and tax certificates for any retirement annuities. To start off, I spoke with the Director of TaxTim, Evan Robinson. TaxTim is an online platform that assists people with doing their taxes. Let's face it, doing your taxes is quite a hassle and understanding everything is no easy feat. Evan and his partner created the website to help people with this and they've g...

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Momentum Financial Wellness Winners

Published: 26th May 2015
For those of you who follow my blog, you'll know that I did a series of posts as part of a campaign for Momentum. In this series I covered a number of their new financial products and it was all tied together with an opportunity to win some great prizes. I had such a great time reviewing their suite of tools as I believe that they are truly useful for anyone who wants to make sure that they're handling their finances correctly. The three winners who each won a R250,000 retirement annuity as well as a savings plan worth R30,000 are: Nkanyiso Ntanda, Mark Pillay, Dianna Kerruish. Just a quick refresher of the products that I reviewed during the campaign: MyScore – an online tool that tallies your financial wellness through a ser...

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Mentoring at Net Prophet Sparkup!

Published: 10th May 2015
Yesterday I had the privilege of being invest to be a mentor at the Net Prophet Sparkup! event. As a mentor, startup founders had 20 minutes each to talk to us about their business models and ideas, and in return we were to advise them on various matters and act as a sound board. The event was incredibly exciting and hugely inspiring, and ...

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Tax Free Savings Accounts: Facts

Published: 8th April 2015
Just over a month ago I published an article on the tax free savings accounts, which painted an initial picture of what they are about. From my research and having spent some time asking around I can tell that people are still not making use of these accounts and most of the reasons are due to a lack of understanding. Here are 5 facts about the tax free savings accounts: You can invest up to R30,000 per year and up to R500,000 i...

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Google’s Mobile Algorithm: What you need to know

Published: 1st April 2015
By now most people who run a website or are involved in digital marketing in any capacity would have read about Google's plans to launch an algorithm update towards the 21st of April this year. There have been a huge number of articles with different opinions about us, but at the end of the day there are also some facts and I want to try and demystify this somewhat. Last month, on the 26th of February, Google made an official announcement. In this announcement they stated that the change will affect mobile searches in all languages and across all countries. They went on to state that it will have a significant impact on search results as we know them. The important thing to note here is that Google have specifically said "mobile searches...

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IT3(b) Tax Certificate for Unit Trusts / ETFs

Published: 23rd March 2015
The world of tax is complicated and getting a thorough understanding of what you pay tax on is not a simple process. Furthermore, finding the most tax efficient way of doing things is even more complex and based on my research, to find someone to assist you is not going to be easy. Unfortunately, these aren't really topics I'm equipped to explain, perhaps one day I will be, but today I want to chat about something else. This evening I received an IT3(b) tax certificate for a unit trust account I have and a friend recently asked me about this so I wanted to do some research on the topic and explain as best as I can as to why you'd receive an IT3(b) tax certificate. Most people know that with Retirement Annuities (RAs) you get a tax break.. you'd fill this out when submitting to SARS or h...

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Meerkat: Eyes on the world

Published: 23rd March 2015
This weekend whilst cycling with some buddies, one of them told me about Meerkat. This morning my wife told me about Meerkat.. when various people start telling you about something and you log into Facebook and see it everywhere, it's a clear sign that it's something big. It's also a sign that you're late to the party, but let's not get into that ;) In short, Meerkat is a mobile application that lets you live stream what you're doing with a click of a button. In other word...

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Monitoring uptime with Uptime Robot

Published: 8th March 2015
When it comes to being responsible for a lot of websites, one of the most important things is ensuring that you're made quickly aware when a website goes offline. This may be so you can turn off an AdWords campaign, to avoid de-indexing matters or to just make sure that your website is online and ready for customers. At iMod Digital we make use of a really great free monitoring application called Uptime Robot. The premise is really straight forward: you enter in the website's address and Uptime Robot alerts you when a website goes down (and then alerts you when it comes up again). The website checks your site/s every 5 minutes so you can get notified really quickly. There is a...

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