Marketing & Business
piece written on the 28th November 2013 by  

In about 9 or 10 hours time, we’ll be graced with Black Friday and incredible specials around the Internet. In light of this, I wanted to share with you some incredibly software specials that all inbound marketers would drool over.



First up, crazyegg. Co-founded by the great Neil Patel, crazyegg offers a fantastic service that allows you to visualise the visitors to your website using a number of different visualisation techniques such as heat maps or click-tracking overlays. In other words, instead of just looking at statistics, crazyegg presents these statistics in a visual format.

crazy egg retails for $54 a year, but for Black Friday it’s being given absolutely free by the folks at AppSumo! The only “catch” I could see is that it’s only for 1 page on your website (you can switch the page anytime though, or transfer to another page on another domain) and you’ll only be given heat mapping technology for the first 5000 visitors. It’s still an incredible offer (and clever marketing by crazy egg) that you can get here:


clicky has been around for a number of years and I remember using it a couple years ago on a few websites. I personally find Google Analytics better, but that’s not to say that this isn’t a great solution with some interesting insights into your visitors movements in real time. Currently clicky tracking code runs across more than 680,000 websites, so it’s clearly still in demand.

If you haven’t had the pleasure of using clicky then now’s a really great time as you can get yourself a free Pro Plus account for 3 months by using their special Black Friday link here:


If you’ve heard of retargeting, you’ll know how incredible the results can be. But retargeting isn’t the easiest thing to do so that’s lead to companies such as AdRoll that assist you in setting up your campaign in just minutes.

This year AdRoll are offering a $240 balance when you use the coupon code “seomoz”:


Serperture is a comprehensive and beautiful website auditing platform that was built by iMod Digital (My company :) ). Simply pop your website’s address in and Serperture will give you a highly detailed analysis of your website along with the ability to email or PDF the results.

This year for Black Friday there’s FREE sign up using the coupon code SEOFRIDAY for the first 100 people. Sign up, use the coupon code and your account will be automatically activated:

Cyber Monday

Moz (former SEOmoz) have informed me that they’ll be having a big discount on the 2013 Mozcon videos.

I’ve reached out to the various SEO software providers around the world and as I receive feedback I’ll update this post accordingly.