Marketing & Business, Technology
piece written on the 21st November 2014 by  

IFTTT is one of the most useful applications on the Internet. It’s one of those out-the-box applications that is powerful, but with your own intelligence you can make it even more powerful and the options are endless.

IFTTT stands for If This Then That and that’s exactly what it is. You create what is known as a recipe for example: IF i write a blog post THEN send out a tweet about it. Or, if I post a link on Facebook then automatically tweet it as well. IFTTT allows for excellent automation and efficiency – things that I, as a digital marketer, look for to optimise my processes online.


I use a number of recipes and I felt I would share them with you:

The first one that I use is that each time I favourite a tweet on Twitter, it automatically gets added to a Google Spreadsheet. This makes favouriting tweets useful for more than just showing appreciation. I use this recipe to keep track of useful links about digital marketing for either reading or for using in blog posts that I write.

IFTTT Recipe: Favourite Tweets to Spreadsheet connects twitter to google-drive

The second recipe I use is a little more complicated, but it’s worth it. In this recipe you’ll receive a notification when a SERP page changes. In other words, if you check where you website ranks for a keyword on a regular basis, instead of continually having to open Google and search, rather just receive an email each time the rankings change. Firstly, sign up for Visual Ping and ensure that email alerts are activated/setup. Once you’ve done that, you’re all set to add the recipe:

IFTTT Recipe: Track SERP Changes connects gmail to google-drive

There are a good few other recipes that I use, things such as automating blog posts to Twitter and Facebook, or automatically adding emailed receipts and invoices to Google Drive and so the list goes on, but the two above have proven to be incredibly useful so they’re the ones that I felt would be worth sharing with you.

Let me know if you have a favourite recipe in the comments below!