Marketing & Business
piece written on the 5th December 2016 by  

We live in a world where efficiency is becoming more and more important, not only from a time-saving and optimisation point of view but more importantly from a resources perspective to protect our world. Everyone in South Africa should be aware of the water restrictions currently in effect and everyone has experienced load-shedding. The supply of water and electricity is under pressure and it’s time for citizens to stand up and take action. This isn’t a matter of just knowing about it, hearing it on the radio or watching it on television, but actually understanding that we face a serious resource crisis. We need to look after our world for future generations.


I’ve written about water saving tips before and I’ve commented heavily on electricity usage but up until now, the focus has always been on individuals. Now, it’s time to turn our attention to businesses. Businesses sustain our economy and there’s no argument that they are important, however, regardless of importance, businesses are a huge part of the problem. I’ve driven around at night and I’ve seen huge establishments that keep their lights on after hours. I’ve driven past large organisations where water is blasting into the perfectly manicured gardens. It’s time for businesses to become more efficient, to show consideration for the electricity and water crisis, and implement processes to reduce the usage thereof.

As much as us individuals install grey water systems, reduce the usage of fans, heaters, geysers and the likes, without the buy-in from businesses, our personal attempts are far less valuable overall than they may be. Please don’t get the wrong impression here; our efforts are brilliant and will make a difference but I’m not one to settle when I know more can be done. I want to encourage businesses to do things such as:

  • Invest in a grey water system if you want your landscaping to look perfect.
  • Reduce usage of air-conditioning machines.
  • Fix plumbing problems which may result in leaks.
  • Replace light bulbs with energy-efficient ones.
  • Use the hibernation features on computers.
  • Make use of tax breaks for energy efficiency.
  • Encourage staff to participate in brainstorming energy saving strategies.

Outside of our natural resources, in my opinion, it’s all about optimisation and efficiency. Businesses invest a lot of time and money into creating seamless and efficient experiences for their customers. An ecommerce store, for example, will implement the right tools to ensuring that their website operates optimally or that the checkout process on a website is seamless using a payment gateway such as PayU. These are daily actions that businesses take to look after their customers, and to the same extent, we should be dedicating time and effort into maintaining energy efficient practices in our businesses.

Taking a stand and being part of the energy saving movement will have a significant impact on our natural resources and it’s this stand that will keep our world going and ultimately allow our businesses to run successfully.

If you’re really interested in understanding the challenges we face with water, take a watch of this really insightful film called Blue Gold World Water Wars: